For the first time Cinderella Hair would be attending the Cosmoprof Bologna trade show in Italy. This was a huge investment for the company to try branch out into the EU market. It was important to make a good impression, so owner purchased custom mirage displays. During our incisal meeting to go over the graphics, he told me two things:

I have the creative liberty to do something new and different and he wanted these displays to be eye catching

 

The show was a huge success and generated lots of leads and awareness. When he returned to the office, the owner made sure to let me know how much I liked the work I did.