
Ruben James
Visual/UX Designer


Irvine, California

Bachelor's Degree in Visual Communications

About Me
Hello! I am Ruben, and I'm a UX designer with a strong background in visual design and high-fidelity prototypes due to my 15 plus years working in the graphic design field. I became a UX designer, because as AI becomes an ever-bigger part of problem solving in the creative field, there’s a huge need to be able to empathize and make sure we are still putting the user first. I see the UX design as the way to work alongside AI to help solve the design challenges of the future.
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On a personal note: I love art. I love learning new techniques and the attention to detail that drawing realism requires. Ever since I was a kid drawing is all I’ve ever wanted to do. In fact, when I began college I started as a fine arts major. After a year, I decided to change my major and seek a career in the graphic design field. I was drawn (no pun intended) to graphic design, and now UX design, for many of the same reason I have an enjoy fine arts. Every new project challenges me to find creative solutions and requires attention to detail to make a layout or project come to life.
Work Experience

Graphic Designer
CinderellaHair Extensions
Santa Fe Springs, CA
May 2008 - Present
Graphic Designer
California Mango
Santa Fe Springs, CA
January 2013 - Present
Web/Graphic Designer
Golden Supreme
Santa Fe Springs, CA
October 2022 - March 2023
I was hired by CinderellaHair Extensions to assist the marketing department in conceptualizing and designing creative graphics for both print and digital assets, as well as manage all their existing content and files
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Skills: Print Production | Large Scale Printing | Digital Media | Publications Web/Social Media Assets | PowerPoint Presentations
California Mango is a skin care company. My responsibilities were on the production side of the business, I focused on brand consistency, managing package design and revisions, artwork approvals and information accuracy
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Skills: Print Production | Label Design | Brand Management | Color Theory
Packaging | Trade Shows Graphics | Product Photography
Using Shopify, I created an e-commerce website for Golden Supreme, a thermal curling iron company with over 500 SKUs. I photographed all the products to create web ready images as well as developed comprehensive brand guidelines
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Skills: Web Design | Shopify | Google Merchant | Google Search Console MailChimp | Product Photography | Image Editing | Branding